Our Story
Corporate DNA. Creative Soul.
We started this journey as three partners with a simple ethos: B2B marketing is at its best when high-level creativity meets strategic vision.
Our team offers a unique balance. One of us comes from the creative agency world, having spent years crafting campaigns for the world’s most iconic brands. The other two are corporate product marketers who spent their careers building and running B2B engines in Europe, the US, and beyond.
When we decided to start our own thing, we knew exactly what we wanted to deliver: the specific, high-impact services we needed back when we were the ones managing teams, product launches, and bottom-line growth.
We’ve been in your shoes. Now, we’re here to help you run faster.
Powered by the best talent worldwide
Backed by a vetted, trusted network of product marketers, growth managers, designers, and developers.
For each project, we match you to the perfect operator or curate a team with the perfect fit for your specific market, industry, and expertise. With over 10 languages spoken across our team, we’re built to serve you across Europe and the Americas - on your timezone, in your language, and always with the Product Groove stamp of approval.
This flexible model ensures your projects stay on time and within budget, with the absolute best partner for your unique needs by your side.
How we work
The Groove way
We provide thorough integration rather than a simple project hand-off. We operate as a seamless extension of your company, ensuring our work functions as an internal resource rather than an external disruption.
1
The context dive
We start by matching you with a Lead Strategist who speaks your industry’s language. We don’t just look at the brief; we look at your P&L, your product roadmap, and your competitive landscape.
2
The "Groover" match
Whether it’s a localised launch in DACH or a technical UX overhaul, we hand-pick the top 1% of our vetted network to plug into your project based on your specific needs.
3
Sync and sprint
Your dedicated team operates on your timezone and within your preferred tools. We run in agile sprints to ensure we’re hitting milestones without the overhead of a traditional agency.
4
Seamless delivery and application
We take immense pride in a thorough, intentional process. Before anything leaves our hands, we’ve obsessed over the ins and outs to ensure your positioning, messaging, and product launches are bulletproof and ready for the real world.
Our Values
Considerate and intentional
We skip the theatrical pitches to focus on deliberate, numbers-driven strategy that respects your budget.
Curiously creative
We combine B2C psychology to transform dry ICPs into living and breathing revenue drivers. Layering on creative positioning, we ensure you stand out in crowded lookalike B2B markets.
Human-centred and tech-enabled
As big-tech veterans, we know how to leverage the latest tools to amplify your message, without automating away the soul of your brand.
Promises are
never broken
We treat your OKRs and milestones with the same urgency as our own. You aren’t buying empty leads, you’re investing in a reliable partner for long-term success.
Frequently Asked Questions
We move at the speed of your business. A full Go-to-Market (GTM) engagement covering positioning, launch, and growth typically spans 90 days. Depending on your specific scope and required speed, monthly costs range from $2k to $5k.
We’ll help you determine the best fit during our initial call, but here is the general rule:
-
Fractional: Best if you are strapped for resources and need an experienced leader to evaluate and prioritise your marketing engine from day one.
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Project (GTM 30/60/90): Best for a defined product launch or a rapid messaging overhaul where you need a finished "blueprint" in 90 days or less.
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We specialize in B2B startups, scale-ups, and enterprises. Our typical client is looking to launch a new product, expand into the US or EU markets, or break through a growth plateau to hit more aggressive revenue targets.
We pride ourselves on being agile. A fractional PMM can typically integrate into your team within one week, while a major strategic project can be green-lit and started in as little as two weeks.
It starts with an introductory call with one of our senior PMMs to align on your goals. From there, we provide a detailed proposal. If you're looking for a fractional hire, we’ll facilitate a guided evaluation to ensure the "Groover" we match you with is a perfect fit for your culture and industry.
The Big Idea
The "B2C-Creative" Pivot.
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The Category Shift: We repositioned them from a [Product Category] to a [New, Blue Ocean Category].
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The Transatlantic Bridge: We localized the core value prop to resonate specifically with [German/US] buyer psychology.
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The Creative Edge: We injected B2C-level emotional design into a traditionally "boring" sales funnel.
4. Launch & Optimize
Market entry & Sales Enablement
Active Growth Mgmt & Lead Gen
phase
deliverables
focus
focus
Website, App UI, & Sales Pitch Decks
delivered
Full Web/App Revamp & Sales Assets
3. Creative Build
phase
focus
delivered
Phase
2. Strategy & Story
Positioning framework & GTM roadmap
Messaging Bible & GTM Plan
delivered
US/EU localization
1. Audit & Insight
Audit Report & Persona Map
Competitive teardowns & ICP interviews
phase
focus
Phase
Focus
Delivered
The Execution
Title comes here (H2)
The Outcome
+145%
Increase in Qualified Leads
3.5x
Faster Time-to-Market (US/EU)
$2.4M
Working with [Your Agency Name] was like hiring a full-scale marketing department overnight. They didn't just give us a deck; they built the engine that is currently driving our international expansion. Their B2C creativity is exactly what our B2B sales funnel was missing.
Priscila Mesquita • Head of Operations & Delivery
Lisbon • London • Munich • São Paulo
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