Choosing a freelancer
feels risky
Product Groove places vetted, senior PMMs who embed into your team, match your market and buyers, and are ready to deliver from day one. You’re not placing a bet on a freelancer’s CV. You get the Product Groove hive mind, tools, processes and quality oversight as part of the deal.
Fractional or Interim Product Marketing Manager
For teams that need a senior PMM to do the work.
You have a marketing team, but no dedicated product marketer, or you're in between PMM hires. You need someone who can come in, get up to speed fast, and run the execution without a six-month hiring process.
Best for:
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No in-house PMM and a launch, rebrand or repositioning underway
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Parental leave or hiring gap cover
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A specific initiative (e.g. ICP research, messaging framework, sales enablement build) that your team doesn't have capacity or expertise to own
Commitment: Flexible. Typically 2 to 4 days per week.
Fractional or
Interim Product Marketing Leader
For teams that need strategic PMM leadership, not just execution.
You have a marketing team, maybe even a junior PMM, but no senior leader to set the direction, build the function, and make the strategic calls. You need someone who can own product marketing at the leadership level while you recruit, restructure, or scale.
Best for:
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Building a PMM function from scratch and needing a senior leader to define the strategy, structure and processes
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Parental leave or hiring gap of a Head of / VP Product Marketing
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Preparing for a funding round, rebrand or major GTM pivot that needs senior ownership
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Aligning sales, product and marketing around a shared narrative e.g. across new markets or post-acquisition
Commitment: Flexible. Typically 2 to 3 days per week.
Product
Marketing Coach or Consultant
For teams that need a thinking partner, not someone to do the work.
You have capable people but they're early in their PMM journey, working in isolation, or wrestling with a specific challenge they haven't faced before. You don't need someone embedded. You need sharp external expertise to guide, challenge, and accelerate.
Best for:
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A junior or mid-level PMM who needs mentorship, structured feedback and a sounding board
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A founder or marketing leader who wants to pressure-test their positioning or GTM strategy before committing
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A team preparing for a product launch or market expansion with no prior PMM experience
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An in-house team that needs a framework and the coaching to run it themselves
Commitment: Flexible. Typically 1 to 2 days per week.
Three ways to work with us
We match the right model to your specific situation.
GTM sprints
for quick results
We run structured, high-velocity GTM sprints designed for speed without sacrificing strategic rigour.
Every phase is tailored to your product and target region, delivering early market indicators that allow us to pivot quickly, eliminate rework, and lock in predictable execution from day one.
Phase 1
Timing: Weeks 1-3
Market deep-dives & ICP definition
Deep dives across 7 key categories for GTM success and clarity of target segments & ICP buyer maps.
Phase 2
Timing: Weeks 3-5
Positioning & messaging alignment
Single source of truth for every conversation and campaign in the new market. Copywriting for core product web pages.
Phase 3
Timing: Weeks 5 - 7
Sales and marketing enablement
The essentials for internal teams to turn playbooks into actionable results and future campaign assets.
Phase 4
Weeks: On-demand
Fractional GTM expert support
Ongoing support to ensure smooth execution and immediate impact by a fractional marketer.
Product Groove Promise
Founded by former marketing executives to fix traditional agency gaps.
We built a collective of talented Product Marketing Managers and GTM operators across markets and verticals to deliver seamless, predictable market launches,
at a fraction of the cost.
Senior GTM
expertise
We are senior marketing and GTM leaders with more than 15 years experience launching hundreds of products across the U.S. and Europe.
Lean & fast execution
We are a collective of fractional experts that are able to provide hands-on execution without the delays and high costs of onboarding traditional agencies.
Proven frameworks, predictable results
Leveraging years leading GTM for scale-ups, we've built frameworks vetted for B2B tech companies in Cybersecurity, Healthtech, Edtech, Fintech, and Femtech.
Priscila Mesquita
MANAGING DIRECTOR
Priscila Mesquita
MANAGING DIRECTOR
Priscila Mesquita
MANAGING DIRECTOR
Our Story
Corporate DNA.
Creative Soul.
We started this journey as three partners with a simple ethos: B2B marketing is at its best when high-level creativity meets strategic vision.
Our team offers a unique balance. One of us comes from the creative agency world, having spent years crafting campaigns for the world’s most iconic brands. The other two are corporate product marketers who spent their careers building and running B2B engines in Europe, the US, and beyond.
When we decided to start our own thing, we knew exactly what we wanted to deliver: the specific, high-impact services we needed back when we were the ones managing teams, product launches, and bottom-line growth.
We’ve been in your shoes.
Now, we’re here to help you run faster.
The Product Groove guarantee
Matched, not assigned.
We don't send you the next available person. We match you based on your industry, market, buyers, and the specific problem you're solving, whether that's a repositioning, a sales enablement build, or covering a leadership gap.
Embedded in your team.
Our PMMs work inside your team, in your Slack, in your stand-ups, in your stakeholder meetings. They carry the context, the relationships, and the momentum to deliver the work.
Built to enable, not just deliver.
We build with your team's capability in mind. Every framework, deck, and playbook is designed so your people can run with it long after the engagement ends.
Flexible terms with no lock-in.
Sprint-based, part-time retainer, or full interim cover: we’ll work together to find the engagement that suits you best. Our terms are structured to reduce your risk, not increase it, so if you’re not happy with the matched fractional PMM after two weeks, we’ll work with you to place another.
Frequently Asked Questions
Typically within one to two weeks of an intro call. We don't have a long sales process.
Our PMMs are vetted, matched, and backed by the Product Groove methodology, templates, and senior oversight. You're not taking a punt on a CV: you get a proven operator with a framework behind them.
Usually yes. Fractional PMM works alongside your team, not instead of them. We own the specific problem, for example the launch, the repositioning, the enablement build, so your team can keep running.
Yes, this is one of the most common reasons clients come to us. We can step in at very short notice and ensure continuity while you hire the right permanent person, as well as help prepare for a smooth handover and onboarding process.
Ready to talk?
Tell us what you need done and we'll match you with the right person to do it.
Get in touch with us.
The Big Idea
The "B2C-Creative" Pivot.
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The Category Shift: We repositioned them from a [Product Category] to a [New, Blue Ocean Category].
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The Transatlantic Bridge: We localized the core value prop to resonate specifically with [German/US] buyer psychology.
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The Creative Edge: We injected B2C-level emotional design into a traditionally "boring" sales funnel.
4. Launch & Optimize
Market entry & Sales Enablement
Active Growth Mgmt & Lead Gen
phase
deliverables
focus
focus
Website, App UI, & Sales Pitch Decks
delivered
Full Web/App Revamp & Sales Assets
3. Creative Build
phase
focus
delivered
Phase
2. Strategy & Story
Positioning framework & GTM roadmap
Messaging Bible & GTM Plan
delivered
US/EU localization
1. Audit & Insight
Audit Report & Persona Map
Competitive teardowns & ICP interviews
phase
focus
Phase
Focus
Delivered
The Execution
Title comes here (H2)
The Outcome
+145%
Increase in Qualified Leads
3.5x
Faster Time-to-Market (US/EU)
$2.4M
Attributed Pipeline in 90 Days
Working with [Your Agency Name] was like hiring a full-scale marketing department overnight. They didn't just give us a deck; they built the engine that is currently driving our international expansion. Their B2C creativity is exactly what our B2B sales funnel was missing.
Priscila Mesquita • Head of Operations & Delivery