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From positioning to pipeline

We help B2B SaaS teams sharpen positioning, launch products, and build demand systems that actually convert.

Explore our work

230

Products launched

30

Industries

25

Countries

12

Seed to Series C

been there, done that

Built by senior product and growth leaders

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Tresorit • Hungary

Creating execution-ready momentum from product positioning and launches, to internal enablement and portfolio expansion.

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positioning • messaging • launch • sales enablement

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beqom • Switzerland

Challenging assumptions with research to sharpen positioning and create clear narratives that drive enterprise growth across markets.

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RESEARCH • POSITIONING • ICP • gtm STRATEGY

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Sketchy • USA

Providing the strategic direction and foundations to reach new B2B verticals in the U.S., supported by hands-on growth execution.

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Positioning • messaging • GTM Strategy • growth marketing

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Booking.com • Netherlands

Managing the GTM strategy and launch of the B2B Partner Portal with improved messaging, customer journey, and applied CRO.

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GTM Strategy • messaging • launch • conversion rate optimisation

our work

We're the edge behind B2B's standout names

We always start with your customer’s reality

We pressure-test assumptions with sales, users, and the market

We believe in clarity over cleverness

We deliver work you can actually use immediately

We’re practical by default, strategic when it matters
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