US Market Entry
Position
Best for European and UK companies wanting to cross the Atlantic
-
US native GTM experts with insight into industry, buyer behavior and regional positioning
-
Sales and marketing playbooks with messaging frameworks and US buyer pitches
-
Routes to market strategy by region, channel and product
UK & Europe Expansion
Best for US or regional players expanding across fragmented European borders
-
Strategic market sizing and GTM prioritisation
-
Regulatory and GDPR-compliance insight and transitions
-
Localisation by market experts & native speakers (French, German, UK English, Spanish, Portuguese)
Upmarket &
New Segments
Best for companies moving from a SMB/mid-market target audience to enterprise deals
-
ICP definition and buyer committee map
-
Sales, RevOps and Marketing alignment on positioning and competitive battlecards
-
Website optimisation and messaging playbooks by segment
Go-to-market solutions
GTM sprints that keep you on time and on budget
GTM sprints
for quick results
We run structured, high-velocity GTM sprints designed for speed without sacrificing strategic rigour.
Every phase is tailored to your product and target region, delivering early market indicators that allow us to pivot quickly, eliminate rework, and lock in predictable execution from day one.
Phase 1
Timing: Weeks 1-3
Market deep-dives & ICP definition
Deep dives across 7 key categories for GTM success and clarity of target segments & ICP buyer maps.
Phase 2
Timing: Weeks 3-5
Positioning & messaging alignment
Single source of truth for every conversation and campaign in the new market. Copywriting for core product web pages.
Phase 3
Timing: Weeks 5 - 7
Sales and marketing enablement
The essentials for internal teams to turn playbooks into actionable results and future campaign assets.
Phase 4
Weeks: On-demand
Fractional GTM expert support
Ongoing support to ensure smooth execution and immediate impact by a fractional marketer.
Product Groove Promise
Founded by former marketing executives to fix traditional agency gaps.
We built a collective of talented Product Marketing Managers and GTM operators across markets and verticals to deliver seamless, predictable market launches,
at a fraction of the cost.
Senior GTM
expertise
We are senior marketing and GTM leaders with more than 15 years experience launching hundreds of products across the U.S. and Europe.
Lean & fast execution
We are a collective of fractional experts that are able to provide hands-on execution without the delays and high costs of onboarding traditional agencies.
Proven frameworks, predictable results
Leveraging years leading GTM for scale-ups, we've built frameworks vetted for B2B tech companies in Cybersecurity, Healthtech, Edtech, Fintech, and Femtech.
Priscila Mesquita
MANAGING DIRECTOR
Priscila Mesquita
MANAGING DIRECTOR
Priscila Mesquita
MANAGING DIRECTOR
Our Story
Corporate DNA.
Creative Soul.
We started this journey as three partners with a simple ethos: B2B marketing is at its best when high-level creativity meets strategic vision.
Our team offers a unique balance. One of us comes from the creative agency world, having spent years crafting campaigns for the world’s most iconic brands. The other two are corporate product marketers who spent their careers building and running B2B engines in Europe, the US, and beyond.
When we decided to start our own thing, we knew exactly what we wanted to deliver: the specific, high-impact services we needed back when we were the ones managing teams, product launches, and bottom-line growth.
We’ve been in your shoes.
Now, we’re here to help you run faster.
when product groove can help
Barriers and slow growth in the US market
Commercial leaders engage us for two critical moments: turning around underperforming sales after a rushed U.S. entry, or embedding side-by-side during early GTM planning.
VC investment,
recent merger
We serve as the trusted GTM partner for leading VC firms, aligning portfolio leadership and commercial teams following the closing of a funding round or acquisition to execute rapid market pivots and international expansion.
New leadership &
growth targets
A new C-suite or marketing leader is the perfect trigger to revisit your ICPs and narrative to scale revenue. We provide alignment workshops built specifically for this transition.
Team gaps and change
You’re ready to launch, but you lack local market expertise or are short a few GTM leads. We provide fractional and interim support to keep your momentum going.
The Big Idea
The "B2C-Creative" Pivot.
-
The Category Shift: We repositioned them from a [Product Category] to a [New, Blue Ocean Category].
-
The Transatlantic Bridge: We localized the core value prop to resonate specifically with [German/US] buyer psychology.
-
The Creative Edge: We injected B2C-level emotional design into a traditionally "boring" sales funnel.
4. Launch & Optimize
Market entry & Sales Enablement
Active Growth Mgmt & Lead Gen
phase
deliverables
focus
focus
Website, App UI, & Sales Pitch Decks
delivered
Full Web/App Revamp & Sales Assets
3. Creative Build
phase
focus
delivered
Phase
2. Strategy & Story
Positioning framework & GTM roadmap
Messaging Bible & GTM Plan
delivered
US/EU localization
1. Audit & Insight
Audit Report & Persona Map
Competitive teardowns & ICP interviews
phase
focus
Phase
Focus
Delivered
The Execution
Title comes here (H2)
The Outcome
+145%
Increase in Qualified Leads
3.5x
Faster Time-to-Market (US/EU)
$2.4M
Attributed Pipeline in 90 Days
Working with [Your Agency Name] was like hiring a full-scale marketing department overnight. They didn't just give us a deck; they built the engine that is currently driving our international expansion. Their B2C creativity is exactly what our B2B sales funnel was missing.
Priscila Mesquita • Head of Operations & Delivery